Market Research

Focus Groups, Mini Groups & In-depth Interviews
Executing traditional qualitative research formats using non-traditional techniques to reveal insights.

Online & Telephone Studies
Understanding your customers, prospects & employees. Online community boards and surveys including attitude and usage, satisfaction and tracking studies.

Influencer Interviews
Conducting in-depth interviews with people on the “inside” or “in the know” that influence how people think and what’s coming next.

Lifestyle Profiling
Delving into how consumers identify the dynamics in their lifestyles to help brands determine the type of life their target audiences lead and dream of living.

Friendship Circles
Exploring the dynamics of “word of mouth marketing,” “buzz marketing” and peer driven behavior.

Fashion & Beauty Customer Audits
Looking inside the closets & vanities of consumers to determine the products and styles they actually use and wear, what they’re missing and what they would like brands to introduce.

Home Side Customer Audits
Looking inside the rooms, kitchens, baths and outdoor living spaces of consumers to aid brands for the home in developing and marketing their product lines.

Shop-a-Rounds
Accompanying consumers on shopping trips to record their actual experience and decision-making process.

Wandering-A-Round Research
Accompanying clients on trips in major and minor markets to see what they would not see alone.

Post Research Creativity Modules
Based on your research results, our trained creative facilitator will custom design a creativity module that helps you craft the leaning into breakthrough strategies, first-to-market products & services and next steps. Our modules employ a wide range of left and right brain techniques to enable participants to generate innovative concepts and tactics, which significantly build on the research findings. We can work with your team and/or bring members of our Group to the session.